The main objective of market research is to find out what the market wants, who will be interested in buying your product, where they will buy and when, and how much they are willing to pay for it. Market research is generally of two types – primary and secondary. We provide the following primary market research services as part of our in-depth market research efforts on behalf of our clients:
| Develop & Admin. Questionnaires to Target
Buyers Conducting Focus Groups |
Competitive Intelligence Reports Prepare & Conduct Interviews with Targeted Buyers |
The marketing plan is generated from information derived from the market research. The marketing plan positions the company's market-driven farm-raised product in the the right place, at the right time and makes sure people know about it and try it. Designing farm-raised products to meet these "wants" and "needs" of the end-user iare critical to long term success in the highly competitive marketplace.
The plan is focused on the four P's of marketing:| Product Price |
Place Promotion |
Components of a well designed marketing plan from AquaSol, Inc. will include the following:
| Sales Strategy - sales objectives, target customers, competition, sales
tools Sales Support - marketing, management & customer service Distribution - logistics, cold chain management Pricing - cost markups, margins, break-even points for all products Promotion - target media and annual advertising budget Sales Projections - monthly & annual |